Being authentic when you are selling means actually possessing the attributes or characteristics you claim or demonstrate. It means you are sincere, free from dishonesty and that you are true to your own personality and character. Being authentic makes being congruent throughout the business development process easy.
When you listen to a prospect your interest needs to be genuine. You know when someone is being insincere and so do your clients. You will probably have met people who can be quite good at convincing others of their sincerity and apparent genuine interest. Those people find it difficult to build long-term trusted relationships because their lack of authenticity is soon found out. They may be able to start relationships but their lack of sincerity ends that relationship pretty quickly.
Being successful in sales doesn't come from being slick or pushy, or copying someone else. That never works because people can sense you're not yourself.
The key is to understand who you are and be yourself.
Sales success begins with being who you are. It's really is as simple as that. The prospect will come to you because they're attracted to your authenticity. When you're being real, your honesty and trust shines through, and people are drawn to you.
No comments:
Post a Comment