My attitude towards business and sales shifted massively for
the better when I got sick and tired of all the sucking up I
used to do, and decided to sell and do business on my own
terms.

Here's a short list of the strategies that I adopted that
allowed me to stop sucking up to make sales:


1 - Declare Your Expertise - You must know specifically what
you and your company are good at and who will perceive you
that way. This applies whether you are a sales rep or a
business owner yourself.


2 - Prove Yourself - You must demonstrate proof that are
worth what you say you are and that you can deliver on your
promises. Customer case studies, stories, and testimonials
can serve to do this very well.


3 - Be High Value, Not Low-Cost - Price is not a sustainable
advantage. People want good value, and most will put out
extra bux for it when it is truly there.


4 - Market Your Expertise - Get your message out to
potential prospects via as much media as your prospects
watch, read, and listen to. Ads, mail, phone calls, email,
blogs, etc. Get them to find out about you and come to you
when they are in need.


5 - Make Prospects Sell You - With interested prospects
coming to you, you must then entice people to *sell you* on
why you should select them as a client or customer.