Selling is not about manipulation!

 

Why are some people still using yesterday's approach with today's new buyer? Because sadly, they still work. Manipulation is not a sales strategy. Manipulation, deceit and slick one-liners need to be buried for good.

 

Potential clients are more intuitive and smarter these days. Any attempt to pull out the bag of sales tricks insults their intelligence and shuts you down. 

 

You've probably heard that people buy from people they like and people they trust.I think they buy from people they believe as well. That means some sales people that are good liars, stretch the truth, omit important information and use manipulation tactics are so good at being dishonest that honest people believe what they're saying.

 

I believe that people are basically honest. When you train honest people to use dishonest tactics, they fail miserably.  When an honest person has to sell in a dishonest way, they wind up feeling guilty and end up not selling at all.  Most salespeople are basically honest people who simply haven't learned there is a more effective way to sell.

 

Telling the truth and using honesty to grow your business will never go out of style. The truth is a sales tool that never stops working.  I have seen far too many companies that lost business because they used high pressure and manipulative tactics that created sales resistance from a potential client. That's a very expensive way to run a business.