This may be counter-intuitive for you.

I didn't always know this.

But getting people angry is one of the fastest way to make more
sales.

Strange but true.

This can be a bit hard to understand and accept at first.
Especially if you are like me and most other sales people
and you really like relating to people.

But here's the truth:

The sale is made only someone gets fed up with a problem and
decides to do something about it.

The decision to "do something" is an emotional one. And most
action starts from dissatisfaction.

The ultimate decision to buy, and to buy from you happens
when someone is feeling upset, frustrated, angry, anxious,
etc. about a problem and they believe you have the solution
to their problem.

The difference is, when prospects are "evaluating" products
or solutions from multiple competing companies, those people
in an intellectual mode a lot more of the time. They
certainly use this ability to detach from the decision for
awhile to control the evaluation and to try and control you.

The emotion they feel though when you upset them about the
problems they are having and how those problems will effect
their business, their career, or their life is what get's
them wanting to buy, and wanting to buy now rather than
later.

People can't help it.

None of us can.

All decisions are rooted in emotion, and rationalized with
logic.

There's all kinds of excuses for why people won't buy from
you.

The simple fact is though that if you can find and get
someone emotional about a problem they are having, or will
have, you got an insanely high chance of making the sale.

So go out and find some pain and get someone mad about it now.